2018-07-13 / Front Page

National TV cameras on Lake Murray Country

Contributed by Capital City/Lake Murray Country Regional Tourism Board

Lake Murray Country film crew at work Lake Murray Country film crew at work Throughout this summer, the Town of Lexington and Lexington County will be filmed for national tourism promotions.

The Capital City/Lake Murray Country Regional Tourism Board (CCLMC) is updating its national television ad during the month of July. Specific areas of the town included in the ad are the Blowfish Baseball Park and views of Main Street’s newest restaurants. Other areas of the region to be included are the Pier 36 Exhibit at Riverbanks Zoo, the Big Mo Drive-in, and Enoree Winery.

The tourism ad will run as part of a media buy through the USA Bass team sponsorship. This regional tourism ad will have over 1,100 airings booked on Pursuit Channel, NBC Sports Network, Discovery Channel, Fox Sports Net North, Fox Sports Net Midwest, Fox Sports Net South, TUFF TV, The Action Channel, WildTV Canada, Pursuit

Channel, World Fishing Network, Comcast Chicago, and CBS Sports. Also, available on Demand through OutdoorAction.com, GoneTV, YouTube, PursuitUP, and Amazon SVOD. This is just from one media purchase.

Another filming, also taking place during July, is the Anglers & Appetites TV Show. The show will air on Fox Sports South and nationally on Destination America. Lexington County Museum’s J.R. Fennel will share Lexington’s history on the Two Gals & A Fork Tour. The tour will highlight the town’s newest restaurants on main street, Bodh and O’Hara’s. The tour ends with dinner at Alodia’s, owned by Lexington’s own Adam Huneau.

Lake Murray fishing guide Mike Glover and Bass professional pro Anthony Gagliardi will fish on the Jewel of South Carolina. Their catches will be cooked in two local restaurants. The Anglers & Appetites crew films two chefs preparing the dinners at Alodia’s in Lexington and Bistro on the Blvd in Irmo.

The Anglers & Appetites show will also feature scenes from the Riverbanks Zoo, River Rat Brewery, and Soda City in Columbia.

The Anglers & Appetites Show consist of two episodes for season four; each episode will run three times a week on Fox Sports South and once a week on Discovery’s Destination America—totaling a minimum of eight airings. CCLMC’s regional tourism ad will run twice in each 30-minute episode totaling 16 minimum commercial airings. CCLMC commercials will also be embedded in Social Media versions (YouTube & Facebook) plus AMAZON PRIME on each episode after Season 2 has aired.

Later this summer, the Brush Pile Fishing show arrives at Lake Murray. The host, Russ Bailey, will be joined by a local guide to get the inside scoop on how to best fish the lake including patterns, techniques, and area secrets. The show will air on the Pursuit Channel reach 42+ million weekly on cable, Dish, and DirectTV.

Crappie and panfish account for 27 percent of the freshwater market. There are 14,605,000 crappie and panfish anglers across the USA with bass being the largest market with 10,700,000 anglers.

Once again, CCLMC’s TV ad will run within the show allowing our region the opportunity to showcase the tourism product that it proudly promotes.

Going into the new year, CCLMC will unveil its newest marketing promotion: STAYcation Week, which is scheduled for June 2019. Palmetto Weekend and WIS are heavily involved in this major tourism promotion.

Be sure to follow the progress and get involved with CCLMC as it shares in the success of tourism promotions for this region. Visit LakeMurrayCountry.com, #VisitLakeMurray, and @VisitLakeMurray.

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